Visual identity of the cities of the Russian North

Visual identifiers of urban culture are recognizable by all images, largely marking it. They reflect the basic values and meanings culture, its phenomena, atmosphere. The identification these markers, analysis their changes in historical dynamics, is an important issue not only for fixing cultural identity territories cities, but also to predict development near possibly long term. article analyzes visual cities Russian North, including images heraldry, as well modern brands. Heraldic brand considered a symbolic reflection various aspects preserving semantic space connection with traditions context transformations.